Time to Vote!
October 23, 2020
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Clearly, this year’s presidential race is contentious. Voting in this election may be the most important in our lifetime. I wanted to share this hilarious
Client News: Home Decor Expert Russell Brightwell Releases Luxury Holiday Gift Guide
October 21, 2020
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Holiday shopping can be a challenge, especially when you have those on your list who are hard to shop for. Luckily, Russell Brightwell is sharing
COVID-19 Pandemic: Communicating During Wave 2
October 19, 2020
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Spring 2020, the world realized that a super contagious new virus had emerged. In order to not overwhelm hospitals and minimize deaths, countries all over
Combining Your PR and SEO Efforts
October 8, 2020
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PR and SEO: two hot-ticket terms for your small business that may have you feeling a little overwhelmed. Here’s the thing – they work better
When Press Releases Can (and Can’t) Help Your SEO Game
October 6, 2020
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If you’ve got a small business, SEO is incredibly important to get your content noticed and to direct potential customers to your site. Backlinks are
How to Artfully Structure Your White Paper
October 2, 2020
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White papers are meant to inform; they are academic in nature and need to follow a certain format to convey information effectively
Creating a PR Strategy for Your Small Business
August 13, 2020
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So, you’ve decided to take your small business into the world of PR – congratulations! It’s an incredibly important and valuable step for your brand.
Tips for Pitching Success
July 28, 2020
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Be selective with your unique pitches, they aren’t for everyone. Research the journalist and publication thoroughly to ensure it’s the right target. It is helpful
Marketing Strategies to Boost Your Business
July 23, 2020
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Growing a profitable business isn’t easy. You need to have a viable idea, discover a profit niche, a target demographic and have something valuable to
PR Event Cancelled? You Have Options
July 21, 2020
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Nobody likes to cancel event, especially brands that have invested lots of money in said event. While companies are always trying to make their brand
Top Four Steps to Successfully Writing a Power Pitch
July 16, 2020
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Nothing compares to landing a solid positive story about your brand in a major news outlet. Some PR people say they get a “high” from
The Age of Digital Marketing
July 14, 2020
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Digital marketing encompasses all marketing online, including social media. Most brands are jumping at the chance to grab a unique space online. One of the
Alternatives to the Traditional Press Release
July 10, 2020
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Some say the press release is dead, but it’s not true. Of course, thankfully we’re not in the dot com era when absolutely everything “warranted”
More Than A Passing Trend
July 7, 2020
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How Brands Can Support Black Lives Matter on Social Media For one day in June, Instagram suddenly went dark to show support for Black Lives
Tips on Handling PR During a Global Pandemic
July 1, 2020
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One thing became overwhelmingly clear during the first wave of the COVID-19 pandemic — communication is the key to everything. With a second wave on
